Sunday, July 7, 2013

145. PDX Rules

If you've travelled in developing nations, you've seen motorcycles used for transport of just about everything, from families of 5 to furniture to farm animals headed for slaughter.

Now Portland has taken up not motorcycle but tricycle transport. Though not yet cost-competitive, the "B-Line" still attracts customers for reasons that transcend the bottom line.

 "It feels good psychologically knowing that our ... fresh bread is in that cargo box,” says the manager of Grand Central Bakery. “It killed us that all of our deliveries were in a van,” she adds. “We’re all avid bikers.”

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